The Character Way Talks and Seminars

Welcome to my site.  I appreciate your interest. My name is William James Moore, M.Ed., (aka @CoachBillMoore on Twitter) . I am a former scholarship athlete, the author of the book On Character and Mental Toughness, a sought after speaker, a decorated secondary school educator, and an accomplished high school and NCAA Division 1, 2, and 3 coach.

I have provided engaging, pragmatic, and effective talks, keynotes, and interactive seminars to teams, staffs, and convention participants.  These presentations are called The Character Way. I have worked with teams and staffs from the following organizations:

  • Ivy League
  • Big East
  • Colonial Athletic Association
  • Patriot League
  • IMLCA ( The Intercollegiate Men’s Lacrosse Association Convention)
  • Northeast 10
  • Commonwealth Coast
  • NEC
  • High School Teaching and Administrative Staffs
  • Glazier Clinics
  • Big New England Clinic

Many of these teams went on to have one of their better seasons in recent years.  The success of the teams I work with is not due to me of course, but rather the result of the emphasis these leaders place on the development of character and mental toughness in their programs.  We both know that improvement in these areas helps people of all ages to achieve to their potential, and navigate the pitfalls that can be devastating to individuals and organizations.  My purpose is to provide you with substantial and experienced support in developing those you lead in this pivotal area.

The presentation of The Character Way can take the form of one to three hour talks, or interactive seminars and is tailored to meet the needs of the host and audience.   Groups have funded this affordable program through professional development funds, parent donations, and conference NCAA speaker funds. I am available evenings and weekends from December through June.

Interested? Want to learn more? Please feel free to contact me at your convenience so you can share your needs and I can send you and your group a free e-book copy of On Character and Mental Toughness.  You can reach me  at coachbillmoore @ gmail,  or @coachbillmoore via Twitter.

The success of the teams I work with is not due to me of course, but rather the result of the emphasis these leaders place on the development of character and mental toughness in their programs.  We both know that improvement in these areas helps student-athletes to achieve to their potential and mitigate the pitfalls that can be devastating to both the student-athlete and your program.

As a longtime NCAA and high school coach and public school educator, I have a better understanding of your needs and challenges than many of the other speakers you may be considering. I am affordable and effective in instituting and reinforcing a powerful mindset that gets results.

The Character Way improves organizational culture by instituting a common vision and shared vocabulary. This clarifies discussions, responsibilities, daily decision making and accountability. Character is strengthened as participants recognize how they will take either The Character Way or The Easy Way in each of their daily decisions. Participants also learn how to consistently maintain their character under pressure by developing crucial mental toughness skills.


The Character Way Pic








18 Responses to The Character Way Talks and Seminars

  1. tkonynenbelt says:

    Hey Mr. Bill Moore! This site looks AWESOME.Looking forward to doing some reading. (Crazy thought–maybe I could even learn how to play football!)

  2. Justin says:

    Thanks for stopping by my blog and taking the time to ‘like’ my entry on teambuilding. Reading blogs like yours is obviously helping me get it right.

  3. dasouthern says:

    Hey Bill, Love your story. Thanks for dropping by the blog and taking the time to become involved. I appreciate you. Thanks again. Be Excellent and Expect the Best.

  4. Sandra says:

    I can see I’m going to busy reading here.

  5. sojourner says:

    I like your emphasis on character formation…and your perspective that in a coaching environment, both the coach and the players have the opportunity to grow in terms of their character.

  6. Danika says:

    Thanks for dropping by my blog, Coach. I appreciate your time. 🙂

  7. jonmichail says:

    Hi BIll,

    Thanks for your kind words on my last post – “Nice Guys Really Do Finish Last”. Your blog is inspiring and I look forward to visiting from time to time. By the way, coincidently I am also a shareholder in a sports management firm –

    Keep in touch.


  8. Sandra says:

    Good morning coach. Here to tell you I nominated you for the Versatile Blogger Award. I know it might be a little girly or silly but I wanted to recognize your work, direct people to your sight and show my appreciation for your work. It comes with a few instruction…do with it as you wish. Thanks for your hard work and insight, here’s the link

  9. Russ says:

    Hi Bill, well it’s been a roller coaster of a ride this season. We went undefeated first time in many many years. I read your article, should my son quit football? Well it was extremely helpful, my sentiments exactly. The problem is that my son is 16 yrs old and played Varsity as the field goal kicker. Hi pressure, it was his soccer skills that got him the job. Before the season we hired a kicking coach, he had never had any formal training so it was not only a hugh time commitment , style adjustment, but an extremely big financial commitment . He was still playing soccer on his travel team. He’s the goalie, another high pressure job , well he had 43 points this season in 11 games and was at approximately 80%. He does not respond well to threats, (if you miss one more kick yr out) or (the JV kicker has more potential for growth than you). I can go on and on. Those tactics don’t inspire him . This soured him, I know that , but he’s respectful and put his teams interests above his own, as evident on his kick return coverage. His kicking coach (private coach) wants him to ramp up this January, how do I keep him on the course. He has a tremendous leg, but our commitment would be greater than last year. it’s mostly mental. I told him he already has 1year of pressure under his belt , he’ll only be better next season. His kicking coach is aware of this, do I inform his special teams coach and head coach?

    • Thanks for the comment. In the end, don’t make a decision based on what is easy or what is difficult, but what is going to make him a better man. Most of us struggle in this area, but young people particularly so due to there inexperience and inability to see how something difficult in the immediate can make things easier later in life. Ultimately, I think that is our toughest job as parents, teachers, and coaches. If you have time before you need to make a decision, then hold off for as long as you can in order for both of you to have as much time as possible to find clarity. Good luck to both of you! -b

  10. Brad says:

    Was reading through your site and love it! Here’s one for you Bill, my son is an extremely good football player (all state, 1st team, defensive MVP), who just finished his Senior year. He is now looking at colleges to go on to the next level. He received a voice mail from a D1 school’s offensive coordinator yesterday. He has yet to call the OC back! He said a recruiter from this school came by last week. Recruiter stated that there would be no schollys available. Son said all they will do is red shirt him the first year and he won’t get to play, etc. I told him that’s what the majority of the players do at the freshman level. It’s like starting all over again, akin to high school. This school doesn’t have the aviation curriculum he’s interested in (wants to fly planes/helicopters). He’s instead interested in a DIIA (NAIA) college that has aviation curriculum. I tried to explain to him that the majority of pilots that get hired come from the military and if he’s interested in flying he should join one of the Army or Air Guard ROTC programs. I really feel my son needs to call the D1 coach back and talk to him, but I can’t seem to get my son to call him. I tried to explain to him to just talk to the guy and see what he has to say, but no success yet. I feel like now I should call the coach and tell him my sons not interested. Suggestions?

    • Thanks for the comment and congratulations on your son’s success. It sounds like your son is in freeze mode due to this transition he faces. We’ve all been there when faced with such things. I remember seeing the guy who recruited me at a football coaching convention. He introduced me to the other coach he was talking to and began discussing my recruiting experience from some years before. He said something I will never forget. Find out who (kid, mom, dad, coach) is making the decision. Of course, I instantly resented what he said, but I can’t argue the truth of that statement. My point is, I don’t know who is making the decision in your instance. Your son may fear the transition, or he may be afraid to tell you his aspirations lie elsewhere. You may want to avoid meddling, but he also might need a nudge.

      Keep talking. Keep listening.

      Teach him there is a character way to do business and its an important lesson to learn for his future professional life. There is nothing wrong with telling a college coach he is interested/not interested. But not being honest only burns bridges for other future prospects from your son’s school.

      We all have to play our last snap someday. The hope is by then we have prepared ourselves for what lies ahead in life and apply the lessons we’ve learned in ball to our future endeavors.

      Gather as much information as you can and make the best decision you can. There are easy paths and hard paths, but if your son wants it bad enough, he will find a conventional or unconventional path towards his goal.

      I hope this at least helps a little.

      Keep plugging!


      • Brad says:

        Thank you for your advice and words of encouragement. I think you hit the nail on the head regarding “freeze mode”. Some nudging by me is what’s next. I’ll keep you posted on the outcome. Thank you so much again.

      • Brad says:

        Just a follow up…FINALLY! I guess it was a Spring thaw that got him out of freeze mode. I sent my sons Hudl video and stats to a rival university and they ended up calling for a meeting. Within hours after the meeting, he was put on the 104 man roster and has the opportunity to make the 95 roster by the fall. They are sending out a work-out packet in the next week, once all this gets through their compliance folks.

  11. Pingback: Sports Book Review: On Character & Mental Toughness by William James Moore | Punts Bunts and Dunks

  12. Steve says:

    How can I get your book. Checked local Barnes and noble no luck.

  13. Pingback: This site will no longer be updated | Western Mass Football Coaches Association

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